Thinking about engaging in digital signage for your company or brand? Before contacting a sign company read through the latest digital signage trends for 2019, to keep your organisation’s digital signage campaign up to date.
Recognized for its ability to empower consumers, interactivity plays an important role in many different types of technologies, including digital signage. As a matter of fact, its impact on digital signage is so big that companies, facilities and enterprises with interactive digital displays have noticed an increase in customer engagement and conversions. While the aspect of interactivity in digital signage is not yet widespread throughout the world, it’s on its way to becoming more commonplace as more business are starting to realize that modern interactive digital displays can indeed create more memorable experiences for consumers.
Here’s a quick example on what interactivity can do for a business with digital signage: a clothing store with interactive digital displays enables customers to inquire about the availability of out-of-stock items and browse products, features and promotions in real-time while in-store. The customer can use all of the information from the interactive display to guide his/her purchase decisions both in the present and in the future. The customer will also appreciate the fact that the store was considerate enough to offer such a convenient and informative feature for their customers, which increases their satisfaction and makes their shopping experience a memorable one.
Personalisation of content in digital signage is an effective tool for businesses and companies to increase their sales and promote customer loyalty. It is a tool that catches the attention of consumers and helps retain their patronage. In other words, personalised digital signage helps maximize ROI by increasing sales and ensures that the interaction between the business and the customer will be memorable.
Similar to interactivity, personalization is an innovative concept that is growing rapidly to the point where it’s close to becoming a requirement on every digital signage campaign. With the help of the continuous developments in machine learning and artificial intelligence, personalized content only gets better and more refined as the years go by.
3. Artificial Intelligence
Artificial intelligence is transforming digital signage by enabling digital displays to feed information to audiences in a dynamic way. It is an innovative tool that allows digital signage to respond to certain situations in real-time and send personalized messages to consumers. To put it simply, artificial intelligence is what makes personalization and interactivity possible.
Together with the help of deep learning, artificial intelligence can do lots of things that will help improve the overall experience of consumers across several industries. One of its greatest strengths is its ability to easily gather relevant data that can help organizations come up with good strategies for their next marketing campaign. Intelligent digital communications will continue to grow as the years go by, and everything that it adds to the table helps companies achieve better results.